Methodology
How we turn available information into an audit.
Every finding should come with what was looked at and how sure we are. This page explains what each audit reads, how AI is used, and what the audits cannot establish.
Retrieve
We collect the public information or page data available for the audit you chose.
Check
We apply the checks that are relevant to that information.
Explain
AI-assisted analysis turns the findings into plain language and possible next steps.
Disclose
Where information is incomplete or cannot be verified, the report says so.
Evidence labels
A label says how a finding was reached, so a retrieved fact is never confused with an interpretation. GMB ONE reports show Observed or Not verified on each finding today. SEARCH ONE reports mark each check as passed, needing attention or could not be checked.
- Observed
- Retrieved or directly inspected in this audit.
- AI interpretation
- An analysis of available information that may need the owner's review.
- Owner confirmed
- Information supplied or confirmed by the owner. Reports do not use this label yet.
- Not verified
- There was not enough information to reach a reliable conclusion.
GMB ONE · Google Business Profile audit
What it reads
- Public business information from Google Maps for the business you select: name, address, phone, website, categories, opening hours, rating and review count.
- Up to four public photos from the profile, reviewed with AI for what each one shows and how clear it is.
- Three nearby businesses, compared on the public details available.
- The home page of the website linked from the profile, to see whether it supports the same business details.
What it cannot establish
- It does not sign in to your Google account, so private data such as calls, direction requests and search terms is not included.
- Photo findings relate only to the photos included in the audit, not your whole photo library. A photo review can describe what is visible. It cannot judge the quality of a service.
- A comparison shows differences worth looking at. It does not show the reason a business ranks where it does, and it is not a measured ranking position.
- Information is read on the day of the audit. It is not a live or continuous feed.
SEARCH ONE · Website page audit
What it reads
- The one page address you enter, as it is first delivered by your website, including any redirect.
- Search foundations such as the page title, description, headings, canonical information and crawl rules.
- AI-readiness signals such as content clarity, structured data and access rules for AI crawlers.
- Google PageSpeed results for the page, when they are available.
What it cannot establish
- It checks one page per audit. It is not a full-site crawl or a keyword database.
- Content that only appears after scripts run in a browser may not be seen. Information that could not be read is not treated as a confirmed failure.
- PageSpeed results are laboratory measurements of one page load. They are not the same as data from your real visitors.
- The AI crawler check lists which crawlers your site blocks. That list covers both crawlers that fetch pages for AI answers and crawlers that collect training data. Blocking a training crawler can be a deliberate choice, so read the list before changing anything.
- A missing llms.txt file is an optional suggestion, not a ranking problem.
- A readiness score summarises these checks. It does not measure how often a search engine or AI assistant shows or cites your page.
How AI is used
The checks themselves follow fixed rules. AI, using Google's Gemini models, is used to describe photos, to write the explanations and to draft the step-by-step fixes and suggested wording.
AI-written text can contain mistakes. Check facts such as opening hours, prices, qualifications and addresses before you publish suggested wording.
Google Maps, PageSpeed and Gemini are Google services. Their names identify the data sources. No endorsement by Google is implied, and no tool outside Google can see how its ranking or AI systems decide what to show.
What a score means
A score summarises the checks in one audit. Checks that could not be completed are left out of the score instead of being counted as failures. A score is not a ranking position, and a higher score does not guarantee more visitors, calls or customers.
If a finding looks wrong, tell us which report and which finding: info@vecturadigital.com.
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