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Authority & Research

Competitor research

Know exactly where you are being out-published and out-bid.

Ongoing analysis of competitor keywords, content, ads, directory presence, social activity, product positioning and search visibility.

Discuss competitors priorities

What is included

  • Competitor set definition and baseline
  • Keyword and content gap analysis
  • Paid ad and messaging monitoring
  • Directory and authority comparison
  • Quarterly positioning review

What it changes

  • A factual view of your share of visibility
  • Opportunities others have not covered yet
  • Faster reaction to competitor moves

How we run it

01 / 03

Baseline

Competitors are benchmarked across search, content, ads and authority.

02 / 03

Compare

Gaps and overlaps are turned into a prioritised action list.

03 / 03

Monitor

Changes are tracked so the plan reflects the current market.

More in Authority & Research

Search opportunity briefing

Make your next search investment easier to defend.

Bring your website and growth goal. Leave with clearer priorities across SEO, AEO, and GEO.

Request your briefing