Sample work

Strategy made tangible.

These illustrative cases show the shape of our work and the decisions behind it. Company names are omitted and figures are examples—not claimed client results.

Illustrative case01

B2B SaaS

Turning a complex category into a clear search journey

An illustrative engagement showing how technical SEO, topic architecture, and answer-ready pages can work as one acquisition system.

+126% qualified organic sessions
34 commercial topics mapped
3 markets aligned

Representative strategy

  • Consolidated overlapping solution pages
  • Mapped buyer questions to evidence-led answers
  • Built an entity-aware internal linking system
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Illustrative case02

Professional services

Building visibility beyond the traditional results page

An illustrative roadmap for improving how a specialist firm is understood and referenced across search and AI answers.

62 priority questions covered
18 expert pages redesigned
One measurement framework

Representative strategy

  • Defined a source-of-truth content model
  • Strengthened expert and service entities
  • Added answer-led content modules and schema
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Illustrative case03

Commerce

Creating a scalable discovery system for a growing catalogue

An illustrative strategy for connecting category demand, product education, and generative discovery without thin content.

240-page opportunity model
11 reusable page patterns
4 intent stages connected

Representative strategy

  • Designed scalable category templates
  • Connected education to commercial intent
  • Prioritized differentiated first-party information
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