Social & Paid Acquisition
Google Ads
High-intent search tests judged on qualified enquiries.
Targeted B2B search campaigns, search-term optimisation, landing-page alignment and qualified enquiry tracking — structured as controlled tests before scale.
Discuss google ads prioritiesWhat is included
- Account structure and campaign build
- High-intent keyword and negative strategy
- Ad copy and extension testing
- Landing-page alignment
- Conversion tracking and lead-quality review
What it changes
- Spend concentrated on commercial intent
- Cost per qualified enquiry, not cost per click
- Evidence for whether to scale or stop
How we run it
01 / 03
Research
Demand, competitors and realistic cost expectations are established first.
02 / 03
Test
Tight campaigns run against high-intent terms with clean tracking.
03 / 03
Optimise
Search terms and lead quality drive weekly refinement.
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