Frequently asked
Answers before the first call.
The questions growth teams ask us most about search, answer engines and generative visibility.
strategy
- What is the difference between SEO, AEO and GEO?
- SEO earns visibility in classic search results. AEO (answer engine optimisation) shapes how your business is quoted in direct answers and featured snippets. GEO (generative engine optimisation) is about being cited inside AI assistants such as ChatGPT, Perplexity and Google AI Overviews. They share research and content foundations but need different measurement.
engagement
- How long before we see results?
- Technical and content foundations usually show movement in impressions within 6-10 weeks. Competitive commercial terms and AI citation share typically take four to six months of consistent publishing and authority work.
- Do you guarantee rankings?
- No. Nobody can honestly guarantee ranking positions or AI citations. We commit to a documented plan, transparent reporting, and measurable progress against agreed visibility and pipeline signals.
- Can you work alongside our in-house team?
- Yes. Most engagements are set up so your team owns delivery over time. We document roadmaps, templates, and decisions so the system keeps working after the engagement ends.
measurement
- How do you measure AI visibility?
- We track prompt sets across the major assistants, record whether your brand is cited, the sentiment of that citation, and which source page was used. That is reported alongside classic rankings and organic conversions.
Search opportunity briefing
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